Wyoming Inc. is a Lander-based full-service media consulting agency with capabilities in public relations, crisis communications, researching, creating and implementing brand strategies, advertising, media planning and buying, and advertising campaigns designed to motivate and educate. Wyoming Inc. provides media planning and buying services and market analysis, including pre- and post-campaign studies. Wyoming Inc. has demonstrated capabilities in designing fully integrated social marketing campaigns to meet client goals.

Wyoming Inc.’s marketing campaigns have been nationally recognized for their quality and effectiveness. Our greatest strengths lie in our ability to provide exceptional customer service and our outstanding public relations campaigns.

Wyoming Inc. is an "all-Wyoming team" that prides itself on its knowledge of the print and broadcast media and its reputation for creative excellence. We believe that a successful relationship is built on collaboration and we pride ourselves on working with each client to develop results-oriented campaigns.

Wyoming Inc. is best known for creating and implementing brands for high-profile state entities, including Wyoming PBS and the Wyoming Department of Employment and the Wyoming Department of Health’s Substance Abuse and Mental Health Services Division.

Like no other Wyoming firm, Wyoming Inc. knows Wyoming media. That extensive knowledge allows Wyoming Inc. to also offer crisis communication services. Business owners and managers may find themselves in a tough spot when confronted with a crisis. If that happens in Wyoming, who should they call? Wyoming Inc. Nobody in Wyoming can do what we do in those situations because of the employees we have and the media expertise we possess.

Wyoming Inc.’s client list includes:

• Wyoming Department of Employment
  • Embrace Safety for Life
  • Keep it Clean
  • Safety Matters
• Wyoming Catholic College
  • Wisdom in God’s Country
• Federal Highway Administration
  • Shoshone National Forest highway reconstruction project hotline
• Wind River Casino
  • Grand opening
  • Ongoing public relations
• Wyoming Department of Health
  • Wyoming Life Resource Center
  • Wyoming Faces Meth
  • Wyoming Quitline
  • Through With Chew
  • Smokefree Wyoming Inc.
  • Wyoming Comprehensive Cancer Control Program tool kit
• Bailey Enterprises
  • Bailey Tire and Auto Service Centers
  • Pit Stop convenience stores
  • Bailey Oil Co.
  • Speedway Café
  • NAPA Auto Parts of Lander
• Yellowstone International Corporation
  • YellowstonePark.com
  • Yellowstone Journal magazine
  • 99 Things to do in Yellowstone Country magazine
• Fremont County Suicide Prevention Coalition
  • Connect the Dots
• Yellowstone Business Partnership
  • Seasonality sub-regional team coordination
• Fremont County Public Library system
• Wind River Job Corps
• Fremont County Board of Cooperative Education Services
  • Energy exploration
• Lander Regional Hospital
  • High Five campaign
  • Rebranding

Wyoming Inc.'s past client list includes:

• Wyoming PBS
• Wyoming Health Resources Network
• Wyoming Department of Health Developmental Disabilities Division
• Wyoming Aeronautics Division
• City of Riverton
• Wyoming.com
• Popo Agie Conservation District
• Lander Rotary Club
• WCS Corporation

Examples of effective social marketing campaigns produced by Wyoming Inc. include: Wyoming Faces Meth, Wyoming Quitline, Wyoming QuitNet and Through With Chew for the substance abuse division; Embrace Safety For Life and Keep It Clean campaigns for the Employment Department’s Worker Safety Division; and "Do You Want Your Job to Make A Difference" campaign for the health department’s Developmental Disabilities Division.

Wyoming Inc. garnered national awards for its public relations and advertising campaigns conducted in 2004 and 2005, including numerous Telly Awards for television awareness campaigns produced for the substance abuse division and a training video produced for the developmental disabilities division. Telly Awards honor "outstanding local, regional and cable television commercials and programs and the finest video and film productions." Print Awards from the Wyoming Press Association included a first place honor for a Wyoming Faces Meth eight-page newspaper insert and first place awards for the best informational and advertising campaigns.

The principals of Wyoming Inc., Bill Sniffin, Ernie Over, and Shelley Ridenour, are well known in the state’s media circles.

Sniffin, of Lander, is a long-time newspaper and magazine publisher and a former president of the Wyoming Press Association. Sniffin was a candidate for Wyoming governor in 2002. When it comes to a "Wyoming connection" with knowledge and skill concerning radio, television, cable TV, newspapers, shoppers guides, magazines and the Internet – well, few know it better than Bill.

Over, of Pavillion, is a former Wyoming newspaper editor and play-by-play sportscaster. Ernie has many years of award-winning experience in media and tourism, including seven years as Chief of News and Information for the Wyoming Travel Commission, three years as Chairman of the Wind River Visitors Council and three years as president of the Wyoming State Parks and Cultural Resources Commission. In 2001, Ernie was recognized by the U.S. Small Business Administration as Wyoming’s Small Business Journalist of the Year for his significant contributions and as an advocate on behalf of small business.

Ridenour, of Rawlins, is the newest staff member. A veteran Wyoming journalist, she worked as a daily newspaper publisher, an editor at several daily and weekly newspapers in Wyoming, Idaho and Montana, and as a reporter, also at several daily and weekly Wyoming newspapers. She worked at an advertising and public relations agency in Billings, Mont., and managed a Riverton printing company. An "exhausted rooster" of the Riverton and Wyoming State Jaycees, she’s a former Rotarian, too. Shelley organized and directed the Fremont County Fair Parade for seven years and was honored as the 2001 parade marshal.


Bio sketches of team members

An award-winning broadcaster, journalist and photographer, Ernie Over has excelled as a writer, photographer, columnist and editor. He also has extensive experience in public relations and the entertainment industry. more...

Shelley brings 20 years of newspaper experience to Wyoming Inc., the vast majority in Wyoming, and all in the Rocky Mountain West. Most recently, she was publisher of the Rawlins Daily Times. She was an editor at the Casper Star-Tribune, The Times-News in Burley, Idaho, the Cody Enterprise, the Saratoga Sun, the Basin Republican Rustler and the Wolf Point, Mont, Herald News. Shelley worked as a reporter at the Riverton Ranger and Sheridan Press. She also worked as an account executive at Exclamation Point Advertising and Public Relations in Billings, Mont., and managed Ranger Printers in Riverton. more...

Nancy Sniffin has spent the past 30 years in the media business and has been active in a number of social marketing efforts for charities.

Besides her role as Chief Financial Officer for Wyoming Inc., Nancy has developed a statewide reputation for her work in nonprofit fund raising for important causes. more...

Ron Sniffin has had a long and varied career in Wyoming as a broadcast journalist and videographer.

He operated his own news bureau of Cheyenne’s NewsChannel 5 in Laramie for six years. During the past ten years, he has been communication coordinator for the Wyoming Education Association and operated Sage Video Productions. The National Education Association has named Ron its national Editor of the Year. more...